

The iconic One World Trade Center uses it on the Freedom Tower cornerstone to remember the lives lost on 9/11. The Gotham font used in several famous logos On TV, it’s been used in shows like Saturday Night Live and Conan, and it’s the branding typeface for the Tribeca Film Festival.

It has been used everywhere by brands like Tom Ford, Chanel, Taco Bell, Netflix, Starbucks, Spotify, and Twitter-and even on the campaign trail.
#Use of gotham typeface font license#
While it was developed for a specific use, GQ’s exclusive license expired in 2002, and Gotham was later released for public use. For all these styles, you can also find Gotham web font versions. If you’re wondering how you can use such an extensive library, here are a few examples: Use the Gotham bold font to highlight certain text alongside the Gotham book font.

“Type specimen for Gotham typeface” by Alexhb is licensed under CC BY-SA 3.0 Gotham Anatomy and Variations While there have been other fonts that mix humanist and geometric styles, Frere-Jones came up with a new solution. While the font was mainly designed with mathematical logic, the Gotham font designer allowed some characters to break the rule whenever necessary. Completely engineered with basic shapes, it was a typeface that followed the Bauhaus ideology of function over form. The main inspiration came from the Port Authority Bus Terminal, and he found a geometric character-as if designed by an engineer.Īnother inspiration for Gotham was the all-time iconic geometric Futura: a font that eliminated any decorative elements and left its characters with the bare minimum. Frere-Jones wanted to preserve the New York charm and designed a modern typeface that would meet the needs of designers for years to come. Gotham font designer Tobias Frere-Jones describes the font as masculine and fresh and absolutely straightforward. Gotham was initially commissioned by GQ magazine. “Shepard Fairey’s Obama/Hope Portrait, National Portrait Gallery, Washington, D.C.” by istolethetv is licensed under CC BY 2.0 Who Designed Gotham?

Gotham is one of the latest geometric sans serif fonts to take on the world. The urban landscape inspiration and the perfect basic engineering of each character have made Gotham one of the most used typefaces of the early 21st century. It was designed by Tobias Frere-Jones and based on lettering found around New York. Gotham is one of the most well-known typefaces of our time.
